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Ongoing Comitment to Diversity |
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Diversity.
In 2003, the Women in the Winners Circle Foundation developed a new descriptive tagline to use
in its marketing materials and communications activities.
“We chose the words ‘A Driving Force for
Diversity’ because they position our mission for diversity as an
active, ‘go-for-it’ passion,” Lyn explains. “What we need to communicate is that
we don’t just sit around talking about change. We’re out there all the time
trying to find ways to raise the perception of women in motorsports. If we’re
successful, then greater opportunities will follow.”
During 2002-2003, the Foundation drove its message to the industry and the
public through several activities:
• The Foundation organized a panel on
“Winner’s Circle for
Diversity”
for the NASCAR pre-season media tour in January
2002 in
Charlotte,NC. The panel included: Dr.
Jacques
Dallaire,
Human Performance International; Derrick
Walker,
racing team owner;
and Humpy Wheeler, president
of
Lowe’s Motor
Speedway. Six women drivers also attended:
Allison Duncan,
Renee Dupuis,
Sondi Eden,
Sunny Hobbs,
Debora Renshaw
and Samantha Weakley.
• On January 21, 2002, Lyn received
the 2002 Office Depot
Visionary Award for
Sports, honoring her for not only her
success,but her
vision and commitment to the future of
women in the
motorsports industry.
• In October 2002, Lyn was invited to
sit on NASCAR’s
Diversity Council
and joined its driver development sub-
committee.
• In December 2002, the Foundation
organized a “Women in
Racing”
panel for the 2002 SAE Motorsports Conference in
Indianapolis. Panel
participants included: Alba Colon,
Erin
Crocker,
Allison Duncan,
Eloisa Garza,
Rossella Manfrinato,
Suzanne Royce, and
Adrienne Zonneville. Lyn was
also the
honorary
co-chairperson for the conference.
• In January 2002 and 2003, Lyn
attended the Autosports
International
Motorsports Show in Birmingham, England, as
a guest of the
Motorsports Industry Association, to represent
the USA on a “Women
in Racing” panel.
• In 2003, Lyn spoke to the
Eastern Motorsports Press
Association,
the Association for Minorities in
Motorsports,
and the
National Collegiate Association for
Sports.
• In June 2003,
Kettering University
marketing students
completed a
marketing research project for women in racing,
working in
conjunction with the Foundation.
• In October 2003, Lyn participated
on a “Racing 101: Women
in Racing”
panel for NASCAR’s Rise-N-Shine Breakfast at the
Kansas City Motor
Speedway. |
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